Brand identity meets design thinking
By using a visual system to design the brand, I was able to iterate and ensure the brand guidelines were truly designed with digital experiences in mind.
Digital & Physical
Across product design, branding, marketing, social media, and in-store experiences, the work was created to enhance the Delicata brand and ensure it connects with users at every touchpoint.
Starting a brand from scratch - that's one of my favorite things to work on. Especially when the brand is a completely new concept. DeliCata provides quality, chef inspired foods that you can cook at home in 7 minutes. I focused on the branding being bright with a touch of earthy tones that highlight the freshness and healthy aspect of their food.
DeliCata Brand Development