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Building the brand.
With a brand that is rooted in Latin America, having a strong Spanish presence was key to building a solid ground for additional growth in other markets.
Experiential commerce.
The new parcerum.com provides seamless and responsive e-commerce, showcasing the brand story & contextually promoting products... all with strong SEO.
Worked on evolving the Parce Rum brand to make its online presence more modern, globally inclusive and accessible. Work included creating a strategy for the LATAM market and developing a website around a strategy that would not only educate consumers on the brand, but would also continue to move them down the funnel.
Parce Rum website
UX/UI
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